- National Outdoor Poster Campaign, aimed at Irish people.
- Research shows that meeting and interacting with Irish people
is the highlight of our visitors experience.
- The campaign highlighted the important role tourism plays and the billions of euro generated for the economy.
- The importance of the New Pluralist Irish Nation was also reflected and embraced
in the campaign.
- Targetting Irish people and re-enforcing the importance of the'Irish Welcome'
to tourists .
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